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Power Book IV: Force
Agency: And Company

My role... Freelance Copywriter​

  • Worked with And Company to produce content for the official Power Book IV: Force social media pages.

  • Adapted writing style to match the voice and tone of the show and its core audience. 

  • Wrote engaging copy for various social networks, including Instagram, Twitter, TikTok, YouTube, and Facebook.

  • Brainstormed content around big moments in the show, while also incorporating social trends and fan sentiment. 

Universal Studios Monsters
Agency: And Company

My role... Freelance Copywriter​

  • Worked with And Company to deliver social copy for the ✨iconic✨ Monsters of Universal Studios.

  • Tailored copy according to each social media platform, including Instagram, TikTok, and Facebook.

  • Adjusted writing style to match a witty and fun voice and tone, while incorporating trending social media language.

GOOGLE APP FOR iPHONE
The client wanted...
to create a direct response campaign to entice iPhone users to download the Google app.

My role... Copywriter

  • Developed 15 second scripts.

  • Searched for stock music.

  • Developed headline copy for banner and social media ads.

  • Proof read copy as it moved through design and animation stages.

  • Revised copy concepts in accordance to feedback provided by Creative Director and client.

GOOGLE APP BRAND CAMPAIGN
The client wanted...
to show iPhone users all the better ways to search in the Google app.

My role... Copywriter

  • Provided personal insights into the Gen Z / young Millennial audience and proposed use cases in brainstorming sessions.

  • Supported team in pitch phase by collaborating with a Music Producer to make a campaign song that accompanied one of our strongest concepts.

  • Researched Content Creators to scout and collaborate with.

  • Collaborated with Creative Director to develop 15 second scripts and headlines.

  • Worked with Producers to lead internal social team in curating company social content around this campaign.

NEWFANGLED STUDIOS' SOCIAL MEDIA
My role... Copywriter/Social Core Team Member

  • Work within the internal social core team to strategize content calendar and manage the company's social media presence.

  • Brainstorm social ideas and present to ECD for approval.

  • Develop social copy to be tailored according to each platform and make revisions as needed.

  • Communicate creative direction to Graphic Designers, Animators, and Editors.

  • Source project files and production footage/images for designers to use when creating content.

  • Responsible for gathering finished design files and scheduling posts out.

  • Create engaging Instagram story content with native text, GIFs, and stickers.

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SPOTON 
The client wanted...
a series of live action product explanation and training videos for SpotOn’s latest virtual fence / collar system. The focus is to raise awareness and provide dog owners with quick, but informative instructions on how to use SpotOn so that their dog(s) can live life unleashed.

My role... Copywriter

  • Collaborated with the Director to create 60 second explanatory script. Developed 30 and 15 second cutdowns.

  • Revised copy according to Director and client's feedback.

  • Delivered script concepts ahead of deadline to ensure timeliness of the finished creative.

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